After years of looking at Starcom MediaVest Group in it’s
rare view mirror (or at least that’s what David Verklin used to say), Carat has tapped former SMG CMO Steven Feuling as EVP-Chief Client Development Officer, a new title, which most likely is
akin to the agency’s CMO role.
That’s a back-to-back high-profile top executive win for Carat, following the appointment of former OMD research chief
Mike Hess as Carat’s chief research officer.
Feuling, most recently was VP, Demand Strategy and
Category Development Officer at Yahoo, but previously was the President, Chief Consumer Officer, and CMO at SMG, and before that, CMO of Kmart/Bluelight.com.