Michael Mendenhall, CMO of Hewlett-Packard, says the company has embedded a branded HP print button on MySpace pages. The function allows MySpace users to easily print and share images from their
pages.
"That's a lot of impressions on one of our most important (targets): young, savvy consumers," he said.
The sponsored print button is another example of how aggressive News Corp.
is in looking for ways to weave ads within the social networking site.