Attendees eager to hear from one of Hollywood's most high-profile executives - NBC entertainment chief Ben Silverman - were left disappointed. Scheduled to serve on a “Developing Ideas for the
New Patterns of Media Consumption: The Creative View†panel, NBCU sent Cameron Death, a digital executive who works for Silverman, instead.
Had Silverman made it to New Orleans, he
might have enjoyed the morning sessions Thursday. GroupM executive Marc Goldstein touted NBC's launching a Jay Leno-fronted show in the weeknight 10 p.m. slot -- calling it "stunningly innovative" and
"an original and potentially game-changing move" and suggesting it "may change the very definition of prime time."