• by David Goetzl , March 5, 2009

"First, the discussion about ownership, retention and usage of consumer data must take place openly among agencies, marketers and publishers, if we have any hope of coming to a consensus as an industry.

Second, let’s agree to disagree about the unbundling or rebundling of media services in agencies. Again, that ship has sailed and it’s time that we accept the fact that there’s no going back.

And last, let’s end the great debate about 'digital.'

As I said in my remarks at last year’s Media Conference: Yes, digital changes everything, and yes, everything changes digital.

I think, however, that the construct of 'traditional' versus 'digital' is a false oneâ€"or at least it’s a construct that has become increasingly outmoded.

The line that once delineated so-called traditional work and digital work has blurred to such as extent that it’s now practically been erased …"

--Is the Head of the 4As Skipping Ads?

"Today, I find myself consuming the majority of content in digital formats -- whether it’s watching “television” via DVR, Apple TV, Hulu or on my iPhone; listening to Internet or satellite radio; or reading blogs and tweets instead of printed publications.

But I