Word broke at the conference that Mary Carpenter, who has been with GM Planworks and its successor operations for eight years, has been named a president at Starcom USA. As one of four, she will
report to CEO John Muzynski.
Carpenter joined GM Planworks, a Starcom MediaVest Group standalone unit in Detroit, when it was launched in 2000. SMG disbanded the group last year and melded the
GM buying and planning business into its wider operations.
Most recently, Carpenter was chief of strategy and operations on the GM account. In 2004, she became executive vice president and COO
of GM Planworks, after holding the position of director of operations.
Carpenter joins Chris Boothe, Steve Berger and Kathy Ring as Starcom president.