Initiative scored three wins in China this month, adding Intel China, Pfizer and Grupo Bimbo to its list of clients. Initiative bested Ogilvy Digital and OMD for the Intel China account. The agency
will manage Intel China's full service digital campaign assignment, including creative and Web site development. Pfizer awarded its account to Initiative following a three-way pitch against Dentsu and
Zenith. Initiative will handle Pfizer's media strategy, planning and buying services nationally in China. Lastly, bakery Grupo Bimbo tapped Initiative to handle its media strategy, planning and buying
services in China. Initiative beat MPG for the account. Total spending is $20 million.