CBS News anchor Bob Schieffer tackled new media during the Q&A session following his Friday morning keynote at the Four As media conference, starting off with an old media reference to the au current
medium of Twitter.
“I was told a twitter question might come up, ann the interest of new technology, I’m going to have to use some old technology and put some glasses on too read
it,†Schieffer quipped.
“I think blogs are great,†Schieffer continued. “I see more and more moving that way, but many times what we see in blogs is not journalism.
Sometimes it is just a mental health exercise.â€
The thing that interests Schieffer the most about online media, he said, is that, “ the Internet is the first medium of scale to
deliver news nationally or globally without an editor.â€
That’s also raising some big issues for traditional journalists, who Schieffer said now spend a great deal of their time
vetting online news leads.
“Our main job is to sort out stuff that pops up on the Internet and figure out if it’s true or not,†he conceded.