“I think the best social media campaigns begin with community, and elements of the program will build that program,†Aegis Media North America chief Fay said during this morning’s
opening Four As panel discussion.
“You offer a benefit to bring people to bring them closer to a brand, or to each other.â€
Fay also spoke about some of the findings of
Carat’s benchmark study with Myspace a couple of years ago, and moderator Bernoff noted that the research paper is actually still available online, but you have to access it through its Myspace
page.
This is the first time I’ve ever seen that you can make friends with a research report.