• by Joe Mandese , March 6, 2009

SocialVibe’s Joe Marchese: “Respect what people want, Realize that they are your sources of media. And then reward them.”

Aegis Media’s Sarah Fay: “I think it’s a little bit like science. A little drop can make a very big explosion â€" hopefully in a good way.”

“I think you have to think of it as woven into the overall fabric of your program and not something that stands on its.”

MySpace’s Heidi Browning: “it’s insights.”

Nielsen’s Pete Blackshaw: “Erase the buzzwords, and reinforce the consumer fundamentals.”

“Let’s not get lost in this new vernacular.”

“We’ve let all this new stuff take us in too many directions.”