• March 10, 2009

Schematic, a WPP Digital company, has been selected by Reliant Energy to develop and implement the Houston power company's next-generation interactive initiatives as digital agency of record. The account will be handled at the agency's Austin, Texas ofice.

The Reliant account marks Schematic's entry into the energy category. The agency will develop a program that allows customers to better manage their energy usage with a suite of easy-to-use online tools. The initiative encompasses technology application design and Web site development with the goal of empowering customers to be smarter and more informed energy users.

Schematic will also create an overall branding campaign for Reliant including message development, interactive advertising, social media outreach and strategic partnerships, and will collaborate closely with Reliant's traditional media and marketing agencies.--Tanya Irwin