• SEO Book, Tuesday, March 10, 2009 2:30 PM

What it means for search to become the display OS. How to value search impressions. The slow and painful transition of ad dollars from offline to online. These are some of the topics Jonathan Mendez discusses as he's interviewed by Aaron Wall.

Mendez has been working at SEO and PPC for many years. He's passionate about the Web and trying to make the content more relevant. The interview reflects his love for learning and optimizing the delivery and presentation of information. "As an industry we tend to divide the web into vectors but we often lose sight that the Web experience for people is linear," Mendez tells Wall. "The more holistic understanding we have generally the better our results."

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