Riders Pairs With Style Expert Stacy London

  • March 10, 2009
The Riders brand, by Greensboro, N.C.-based Lee, has signed a partnership with personal style expert Stacy London.

The co-host of the TLC show "What Not to Wear," and The Riders by Lee brand are developing promotions to showcase the less than $20 price point.

London will appear in the brand's print and television ads beginning in April, and will be a large part of high-profile consumer promotions to be announced in the coming months.--Karl Greenberg

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