Brandon Barber has joined Zynga, which develops social games for the iPhone, in the newly created position of marketing vice president.
Barber was senior director of global online
marketing at Electronic Arts, where he was responsible for the concept, design, deployment and profitability of the game publisher's Web services business model. During his seven years at EA, Barber
established the entertainment and music marketing functions and created strategic content creation and distribution partnerships between EA and key partners in the music, television, video-on-demand,
mobile, online and film industries. Previously, he worked at Napster.
At Zynga, Barber will report to Andrew Trader, executive vice president of sales and business development.--Laurie
Sullivan