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Skittles' Stupid Social Media Trick

  • Forbes, Friday, March 13, 2009 11 AM
Do the nasty tweets about Skittles mean that companies that want to incorporate user-generated content on their Web site are doomed? "No, it means they should use a social media aggregator, such as FriendFeed or Plaxo, that pulls together everything people are posting about a subject or a brand on social networking sites, blogs and photo-sharing systems," Laurie Burkitt writes.

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