To welcome us all back from the long holiday weekend, Media Metrix today announced the top 10 newcomer websites to its August 2000 U.S. syndicated audience ratings, and it's clear that if older
Americans are your target audience, trying to reach them online is a gamble.
According to the report, Americans age 50 and older are strongly represented among cash-prize and sweepstakes sites.
For example, DineroReal.com, a promotional sweepstakes site, became the first Spanish-language site to rank as a Media Metrix top newcomer.
Although none of the newcomers conducted online
banner- advertising campaigns in August, Media Metrix says three sites benefited from big-brand Internet associations: sweepstakes sites Fastfreefun.com (affiliated with Excite), Uproarlotto.com
and as business-finance site DBC.com (associated with Marketwatch).
Media Metrix also found that adults age 50 and over, who represent just 16.5% of the online population, have
disproportionately heavy representation among five of the top 10 newcomers, namely: Uproarlotto.com, Winmesweeps.com, Freelottomarket.com, Dbc.com and Fastfreefun.com
Additionally, Media Metrix
found that females represented more than 50% of the traffic to eight of the top 10 newcomers, flocking in the highest concentration to SCJBrands.com, Postfuture.com and Uproarlotto.com.