The site, www.marthastewart.com/pets, will provide information about pet care and animal companionship, including a blog written from the perspective of Martha Stewart's French Bulldogs, Francesca and Sharkey.
In addition to articles and videos, Purina's nutritionists and veterinarians will also provide advice on pet care, grooming and other consumer concerns. Purina's sponsorship will include proprietary content, a link to the Purina ONE Web site and advertisements.
The brand will also be the subject of two segments on upcoming episodes of "The Martha Stewart Show." --Aaron Baar