The search engine Stumpedia has launched an Internet advertising model it calls "pay per chat." The feature allows consumers to post short text messages such as questions that are sent to
advertisers who can respond to the requests, according to David Wallace.
The benefit? "Consumers get personalized responses in the form of price quotes and answers from advertisers that compete for their business within seconds, not hours or days. Advertisers get targeted online sales leads from real people with real consumer needs and pay only for the leads they respond to," writes Wallace. He steps through the process for both consumer and advertiser, providing a tutorial with screenshots for each.