Peter Kafka, Senior Editor, All Things Digital, is moderating a panel of experts. He notes that as the economy comes back, online advertising will come back. Not rocket science, but the industry needs
a (swift kick and) reminder.
Kafka said there are funds, lots of resources for advertising, but it will take innovation to get the economy and advertising moving again. Mark Mahaney, Internet
analyst, Citigroup Investment Research, held up a Amazon Kindle, pointing to the lack of innovation in online advertising related to this new ebook.
Michael D. Kelley, partner for Advisory
Services in the Entertainment, Media and Technology Sector, PricewaterhouseCoopers, said it's shocking that every article in print doesn't end with a URL. The link would allow print publishers to tie
into online and let people download information from the Internet or from their cellphone.