Consumers like freebies â€" never more than in a recession.
Angela Courtin, senior vp of marketing, entertainment & content of MySpace, says she is seeing consumers asking for more
free product in this weak economy â€" especially on MySpace, the massive social networking site.
Music is a big draw. “We are seeing the likes of TurboTax and McDonalds wanting to
get involve,†says Courtin. She notes there is a lot of free music available on MySpace.
Also, she says MySpace may cut back on some banners and/or display ads â€" especially as it
gets advertisers more involved in these new integrated marketing deals.