• by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2009

The panel led by All Things Digital Senior Editor Peter Kafka briefly touched on creative mobile applications that can help drive consumer buying.

Panelists didn't think the opportunities around mobile are as simple as pushing ads out to consumers on their phone. Some on the panel suggested that 2D bar codes will become an interesting opportunity for advertisers. If you have a recipe in Martha Stewart Living, for example, consumers will have an option to use this basic tool to download new information from a 2D bar code to produce new revenue streams.