• by Joe Mandese , March 23, 2009

Kelley says the biggest obstacle to genuine digital media integration in the advertising process â€" and the breaking up of a so-called “cabala” of “radio, TV, newspapers,” actually has to do with how agencies are compensated to do what they do for marketers.

“We really have to look at it form the consumer on up, how that compensation model needs to change. Then we will see how this cabal changes,” Kelley predicted.