• by Laurie Sullivan , Staff Writer @lauriesullivan, March 24, 2009

Kristi Vandenbosch, president at Tequila USA, kicked off the OMMA Global Hollywood conference on Tuesday with an interesting case study on the Nissan Rogue, but also provided a sneak look at the campaign launch for the Nissan 370Z.

The car had no budget to go to market. The video ad tapped into cultures and scenarios that would appeal to "guys." This is the first time a car was launched in a video game from Electronic Art, Vandenbosch said. A series of episodic videos ran, too. Nissan took the car across the country to let people touch and feel it. On the way, an iPhone app.