Commentary

“Watch out for snake alley!"

Two of the stronger pieces of Nissan Rogue’s advertising campaign over the last year was a series of viral videos about the "maze," that quirky tilt board game, as well as association with the “Heroes” TV show, all to get “men in transition,” says Kristi Vandenbosch, president of Tequila USA, the agency for Nissan.

Those are men on the way up, getting promoted, moving out to the suburbs, says Vandenbosch, in obvious desperate need to be entertained. Nissan had done an earlier product placement deal for its Versa model on "Heroes".

Nissan sponsored the popular “Maze Master” videos which showed a crazy expert playing the game in funky ways â€" including putting the tilt board game in car, where the Maze Master drove like a gamer, with quick movements -- left, right, in reverse -- all to get that silver ball around the maze.

“Watch out for snake alley!” he scream, while driving, just as he got the ball into a hole, completing his task.

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