That’s the buzz coming out of ultra hip marketing goddess
Kristi Vendenbosch. In fact, she uttered it twice during the “future of branding†panel at OMMA Global.
“I vote for seismic
shift,†she said, “Big, hairy marketing.â€
Okay, so that elicits all kind of metaphors in my mind, but what the heck does it
actually mean? Or maybe that’s the point. Yeah, I guess that’s the point when you come from an agency called Tequila. Can’t wait for this conference to break, so I can get a shot
of â€" big hairy, marketing.