• by Joe Mandese  @mp_joemandese, March 24, 2009

Asked how much it cost to produce the Nissan Rogue’s viral “road videos,” Tequila’s Kristi Vandenbosch quipped they were a “viral video. It was free.”

Then she quickly corrected herself, saying it was a “Joke, agency people. Actually, that’s a joke client people.”

The real cost of the videos: A couple of hundred thousand dollars. In other words, about the cost of a regular commercial, maybe a little less.