When big bad economic news hits your brand big time, sending more direct mail may not be the right approach -- especially if you are a big name bank in this economy.
“I’m getting
10 solicitations a month from Citibank,†says Stephen Sonnenfeld, president, of consumer solutions of WPP Group’s Enfatico. “Now they are polluting my house with this stuff. How
does that affect my brand?â€
I think we know. He doesn't give those companies much credit.