David Verklin, CEO at Canoe Ventures said the cable companies get it. They get interactive TV and the ability to target ads to consumers on the television. During the "How Online Is Reshaping The TV
Advertising Marketplace (And Vice Versa), he made the assertion that cable companies have more than 60 million set-top boxes in homes across the U.S. The group will make its first product announcement
in about five to six weeks.