Sharp, the official HDTV of Major League Baseball, will provide more than 800 Sharp Aquos LCD HDTVs throughout Citi Field's concourses, restaurants, club spaces and a Sharp LCD in Citi Field's main lobby. Sharp also gets in-game branding at Citi Field, including rotational signage, permanent signage on the center field scoreboard, in-game video features, and presence on Mets.com.
The company says it will also do community outreach efforts as title sponsor of the Mets/Sharp Electronics Student-Athlete Leadership Conference Series, a program that trains student-athletes from 30 Long Island high schools to provide drug and alcohol abuse prevention education to over 15,000 grade school children.
The deal was handled by Relay Worldwide, a Publicis-owned sponsorship consulting and
experiential marketing firm.--Karl Greenberg