• by Erik Sass , Staff Writer @eriksass1, March 24, 2009

Tracey Scheppach, senior vice-president and innovation director for Starcom USA, noted that “We’re already delivering targeted, addressable advertising on TV,” incorporating some aspects of behavioral targeting. But she was careful to note that Starcom is scrupulously respecting the boundaries of privacy: “What we’re not doing is watching what you’re watching.” She said that “full-on” behavioral marketing will be impossible (and highly ill-advised) without full disclosure and consumer opt-in.