Mobile messaging service 4Info will power SMS-text messaging on mobile entertainment service Songwhale through a new partnership between the companies.
4Info will benefit by being
able to offer advertisers WiFi, Bluetooth and direct-to-device consumer outreach as part of integrated mobile campaigns.
Through the alliance, Pittsburgh-based Songwhale plans to expand its
portfolio of ad-supported digital content spanning video, audio, text, digital coupons, and sponsored prizes.--Mark Walsh