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Integrating Video Search Into Campaigns

Integrating video search as part of the overall SEO strategy can help Web site content climb in search engine rankings, according to Jon Myers, who suggests visuals in search engine queries attract more clicks at "a very cost effective return considering the placements in Google are free!"

Myers provides a 10 tips to optimize Web sites for Universal Search. The list begins with creating and uploading videos into YouTube, defining targeted keywords that are tagged well in titles and descriptions, and building comments that tell Google the videos are important and should rank high in SERPs.

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