• Folio, Thursday, April 2, 2009 9:15 AM

Delta's monthly Sky magazine is being relaunched in the wake of the merger of Delta and Northwest Airlines. In addition to being available on the planes, Sky will also be sold on newsstands--a first for U.S. in-flight magazines.

Publisher MSP Communications says 15,000 copies of the monthly magazine will be available in stores like Barnes & Noble, Borders and B. Dalton for $3.99. MSP expects Sky's total readership to be between 5 million and 6 million a month.

Editor-in-chief Jayne Haugen Olson says that though most readers are on an airplane, the magazine "offers content and service-oriented take-away tidbits that are relevant to all travelers. Our goal is to reinvent the in-flight magazine." MSP also publishes Mpls.St.Paul magazine.

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