• April 8, 2009

Its new marketing campaign, "Invest In Your Love," features an online video contest, deals of the week, discounts and savings while focusing on Tahiti's reputation for romance and rekindling relationships.

A series of online video contests will launch at www.investinyourlove.com in late April, asking couples and families to submit interesting and entertaining videos illustrating why they deserve to win a trip to Tahiti. Tahiti Tourisme North America will award six trips in 2009. Travel -- including international air, inter-island transportation and first-class accommodations -- may include the islands of Bora Bora, Huahine, Moorea, Taha'a, and Tikehau.

Tahiti Tourisme North America will leverage the microsite to drive viral penetration and public relations, as well as support traditional media including online banners, search engine marketing and print advertising.--Nina Lentini