• by Staff Writers , April 9, 2009

Best Campaign: National

To generate buzz around the release of animated feature film Coraline, inWindow in affiliation with Wieden + Kennedy created "Storescapes" in fourteen locations across seven major U.S. markets using audio, video, holograms, gesture and augmented reality. Displays in NYC and Boston featured 3D holographic images of ghost children floating inside vacant storefronts. Other displays in NYC, Miami, Chicago and Washington D.C. incorporated augmented reality technology superimposing images on pedestrians. Select locations in Chicago, LA, San Francisco and Miami responded to human gestures, clearing away frost to reveal parents pleading for help.