DOOHA Winner: Traffic Audit Bureau's PeopleCount Pedestrian Model

Most Innovative Research/Metrics/Planning System

Historically, pedestrian volumes for digital out-of-home signage were expensive and laborious to measure, with only scarce and sporadic data available. Adapting network modeling techniques currently used in the urban design and planning fields to outdoor digital signage, Peoplecount created a cost-effective, accurate model to predict the missing pedestrian audience as a component of the Traffic Audit Bureau's new Eyes On Ratings.

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