• April 14, 2009

Organic on Monday announced the promotion of Conor Brady from vice president of creative to SVP and chief creative officer. In addition, the Omnicom digital agency has promoted Steve Kerho from vice president to SVP of analytics, media and marketing optimization.

As chief creative, Conor will continue to oversee Organic's creative group and their work for clients, including Bank of America, Chrysler, Estee Lauder, Ethan Allen and Sony Playstation.

As part of his new role, Conor is restructuring how the creative team works around Organic's new "Total Experience" process from insight to idea, prototype, and test-to-learn. The process itself is designed to be channel-agnostic and to always be "in beta."

As SVP of analytics, media, and marketing optimization, Kerho will continue to lead Organic's marketing intelligence group -- which most recently was credited with measuring and optimizing Jeep's media mix to deliver a 15% savings, which when implemented, returned $17 million in marketing value.--Gavin O'Malley