• Search Engine Journal, Thursday, April 16, 2009 3 PM

Todd Mintz believes that Google selectively ignores description tags, which means the giant giant algorithmically decides whether a meta-description tag "sucks or not based upon how well the user query maps to the tag."

Mintz suggests that "If it sucks," Google shows a relevant text snippet. If it's good, the search engine displays the tag verbatim. This would make the results from search engine queries much clearer and more precise for searchers, Mintz writes. It would also solve problems of having to write meta-description tags that map to all possible user intents, which Mintz suggests is nearly impossible to do.

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