Timberland is asking people to donate any brand of gently used shoes in exchange for a 10% discount off its products. The promotion, in partnership with footwear charity Soles4Souls, starts on Earth
Day, and shoppers can bring old shoes into 68 Timberland stores throughout the U.S.
In the past three years, it has given more than 75,000 pairs of shoes to the organization, which
has distributed 4.3 million pairs of shoes around the world. Timberland will promote the program with online banners, in-store merchandising and public relations efforts.--Sarah Mahoney