Designed to simplify the buying and selling of digital video, they outline methods for communication between video players and video ads, and provide specifications to facilitate the planning, production and implementation of digital video advertising.
VPAID is the latest addition to the IAB's work to address specific concerns surrounding technology, metrics and consistent terminology.
This ongoing initiative has included the release of a digital video
overview document; digital video in-stream ad format guidelines and best practices; a digital video ad-serving template, and digital video in-stream ad metrics definitions -- all of which can be
reviewed at the IAB Web site.--Gavin O'Malley