ValueClick Media on Tuesday announced the details of its Mother's Day sponsorship package, designed to connect advertisers with consumers shopping for mom during the days leading up to the holiday on
May 10.
The sponsorship provides access to audiences on sites, including DivaVillage, Become.com and RecipeTips.
A "Remembering Mom" custom channel is comprised of relevant,
premium sites across the ValueClick Media network, including American Greetings, Woman's Day, Regards.com, Celebrities.com, CraftBits, Fathermag.com and PhotoReflect.
"The Mother's Day
sponsorship leverages our extensive access to quality content," said Bill Todd, general manager of ValueClick Media.--Gavin O'Malley