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Group Takes On 'Enviro Scams'

Amy Tennery reports on a new "Seven Sins of Greenwashing" report, which defines the practice as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service." And, it names names.

Several Green Works products, for example, are cited for containing corn-based ethanol, which the environmental community has targeted for being neither cost effective nor eco-friendly. "Compared with other green cleaning options, like do-it-yourself home cleaners, Clorox Green Works is hardly the best choice," according the story. Green Works was launched through a partnership between the Clorox Company and the Sierra Club.

Sephora's "Natural Standards" cosmetics also come under fire. Its Web site offers more than 1,400 products from more than 30 different brands with the "Naturally Sephora" seal. But dozens of products Sephora considers "naturally beautiful" contain high levels of harmful chemicals and cancer-causing agents, according to the Environmental Working Group's Cosmetics Database.

Gas-saving magnets and "green" hand sanitizers are also lambasted in the report.

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