Bristol-Myers Squibb has placed its media assignment in review. The company spent $170 million on media in 2008 and $175 million in 2007, per Nielsen.
The incumbent agency Mindshare is defending the business, and contenders include Universal McCann and MPG. Mindshare won the business in 2001 after a review. Previously, the company had handled its media planning and buying internally. The company's top selling brands include Plavix, Abilify and Sustiva.