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Bristol-Myers Squibb Reviews $170 Mil Media Biz

  • Adweek, Wednesday, April 29, 2009 9:45 AM

Bristol-Myers Squibb has placed its media assignment in review. The company spent $170 million on media in 2008 and $175 million in 2007, per Nielsen.

The incumbent agency Mindshare is defending the business, and contenders include Universal McCann and MPG. Mindshare won the business in 2001 after a review. Previously, the company had handled its media planning and buying internally. The company's top selling brands include Plavix, Abilify and Sustiva.

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