TBWA/Chiat/Day Los Angeles upped Rob Schwartz to Chief Creative Officer from executive creative director. Also, Al Kelly becomes a co-executive creative director along with Patrick O'Neill. Kelly
joins TBWA from Fallon, where he was ECD. He is mainly in charge of the agency's Pepsi account. O'Neill, previously group creative director for Visa and Sara Lee, will continue to oversee those
businesses.