Razorfish’s Terri Walter is providing some added information about the Razorfish/Café Moms’ well-publicized “Digital Moms†report. She plans to offer some
insight on how moms are changing purchase behavior as the length of time between consideration and actual purchase becomes longer due to the changing economy.
Moms are CEOs of the household
and social media has been an application that has “transformed her world,†Walter said. The study looked to get a sense of how moms are using social media.
Walter says digital
moms â€" for the study, they are described as those active in the online space who have consumed at least two Web 2.0 technologies in the last two months -- are more tech savvy than expected.
“Moms are more connected and interested in technology than ever before,†Walter said.
The study findings showed three tiers among moms, with 65% using social networks, 56%
using SMS and 52% are gaming. Moms are reported as spending 18.5 hours per week online.