A panel of female consumers offering insight into their digital behavior were asked how much email subject lines affect their interest in opening a promotional message.
Some responses:
-A panelist says "it's very important," so long as it says something specific about an offer. She added if she is not familiar with the marketer sending the email, she is nervous about the threat of a
virus that could result from opening it.
-"I would say the subject line is the most important thing," said another panelist.
-A third response: "It gives you an idea how pressing
something is -- I think that line is very important."
-A fourth panelist says she doesn’t like when a subject line uses her name, such as "Hey Kiera."