• by David Goetzl , May 4, 2009

The link between email campaigns and mobile is expected to emerge as a major topic at the Summit, perhaps highlighted Tuesday morning during a "Multichannel Marketing" panel. The discussion promises to focus on "a multichannel view of customer experiences with an emphasis on email, social and mobile messaging (tri-messaging)."

The panel comes a day after Madison Avenue researcher Magna released a forecast calling for mobile advertising in the U.S. to leap 36% in 2009 (to $229 million). That significant growth level is actually less than what Magna had projected mid-2008, before the recession's effect had hit fully.

One reason for the projected growth: more Americans using smartphones. Some 32% of AT&T Wireless contract subscribers had one as of April 1. That's more than double a year ago.