Alchemy Worx, a dedicated marketing firm in the UK, has launched a twice-monthly e-newsletter for email marketing professionals. And Dela Quist, its CEO, says the first newsletter going out each month
targets the “right brain†as it covers views and opinions about the business -- and the second is for the “left brain, focusing on hard stats and metrics.
Quist says
“Email Worx†is not being used as a marketing vehicle for the agency. But the shop is using it as sort of its own focus group -- as a way to test email best practices and look for ways
to build open and click-through rates.
So perhaps clients are helping the agency improve its efficiency that ultimately will benefit them.