• Search Engine People, Tuesday, May 5, 2009 3 PM

Peter Meyers runs through several sets of tools to increase conversions and improve the usability of your Web site. Many of the tools are free. Others can provide benefits for under $100. Most of the easy-to-install add-on tools are based on Javascript.

Heat mapping, remote screen recording software and outsourced testing are some tools Meyers recommends. Also: when marketing budgets are tight, test your site yourself by gathering the boss, family and friends. Sit them down in front of the computer and watch their reaction as they go through sections and features on the site. Take notes and ask them to make suggestions for improvements.

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