• by Joe Mandese , May 7, 2009

Befitting a digital marketing summit, Inquiro President-CEO Gord Hotchkiss threw a little marketing plug into his opening remarks. But it was an analog one â€" one to many, and via his word-of-mouth. Hotchkiss, who is also chairing the Search Insider Summit down here in balmy Capitva, Florida, made a pitch for attendees to “volunteer” their site for a post-click analysis utilizing a new, state-of-the-art “eye-tracking” technology developed and being marketing by Inquiro.

Actually, he referred to it as a “live, usability clinic,” to illustrate, “what happens after the click.”