Depends on your perspective. My
take was that Gian Fulgoni’s power-outed presentation was actually pretty awesome, even if we didn’t get to see all those nifty comScore eye charts in the second half of his
presentation.
Instead, Fulgoni riffed like a data-based jazz musician to fill the dead air caused by the electrical glitch, and made some excellent
points about the upside for digital marketers, and digital, online media, if we can only get, “the right metrics.â€
Unfortunately, we
didn’t get to see all those metrics. But the good news is that Fulgoni offered any of the Search Insider Summit attendees the option of emailing him for a copy of the “deck.â€
Hope he won’t mind if I share that address with you too: Gfulgoni@comscore.com. Who knows, he
might send you one too. Actually, that would prove the ability of online media (MediaPost's "Raw Blog") to generate offline leads (and maybe even sales) for comScore's product. Hmmm!